VIDEO: The main reason why people don’t get excited about your tech
Do you often struggle to quickly explain your technology to your audience and get them really excited? For example, when talking to customers or investors, in a 1-on-1 conversation, or at a tradeshow. Or do visitors of your website quickly leave, because you can’t grab their attention.
You might think this is all related to the complexity of your technology, that it’s impossible to explain it in just a few sentences. Do you recognise this issue?
I believe the complexity of your tech is not the key issue.
In the video below I explain it’s all about imagination. If you want to excite your audience, you need to trigger their imagination, so they’re able to picture it in their mind and generate positive emotions.
In the video I introduced my TechVision method, which helps you to simplify and visualise your story in order to quickly connect with your audience, to get them excited and make them want to spend money on you.
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