How I can help you

Getting your tech project in the next gear

Typical project struggles

Would you really like to create marketing content that really makes an impact for your client and keeps them coming back for more? And would you also do this in a way that is cost-effective for you?

Without a background in engineering, tech can be a tricky topic to talk about.

  • Do you often lack a clear understanding of tech client’s terminologies and processes, when discussing their tech or product to you?

It’s hard to tell a compelling story without a clear understanding of the subject. So what do you do if you really want to make an impact with your content?

When zooming in on a content creation project, we can distinguish 4 crucial project sections.

Each phase has it’s own typical issues. Below each phase you can see typical struggles that agencies run into.

Do you recognize any of these?

Do you want to speed up your projects with tech clients?

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Definition

01.

Do you often feel like the briefing is…

  •  simply ‘thrown over the wall’
  • incomplete
  • far too technical
  • always coming last minute

Conception

02.

Do you typically have the feeling your tech client…

  • wants a specific solution which you think won’t work.
  • isn’t open to your suggestions
  • has a bad reference of what solutions cost
  • is very traditional when it comes to marketing

Execution

03.

Do you often feel like…

  • the review process takes far too long
  • there are too many stakeholders that are not aligned
  • you run out of budgeted project hours
  • the client’s expectations are far too high

Account management

04.

Do you often feel like…

  • you are not getting structural orders from this client
  • you need to work hard for each order
  • you are talking to the wrong people
  • you can’t add value for the client as they always come last minute

Consultancy & project management

Tecforia offers content & project consultancy optionally in combination with project management. You can involve me in a project at various key moments. I help you to continuously look at the project from your client’s perspective and give feedback and directions from their angle. I do this by making use of the TechFirst method. This method will help you to get to the finish line faster, delivering excellent content that you will be proud of and without significant waste of everyone’s time.

The TechFirst Method: 4 key pillars

I believe that to be successful with your tech client it’s crucial, in each project phase, to be able to look at the project from your client’s perspective. Since I come from your tech client’s world, I can give you feedback and directions from their angle. I do this by making use of the TechFirst method. This method is based on 4 key pillars, as shown below.

The TechFirst method reasons that the 2 Tech pillars are crucial to create effective & resonating marketing content about tech. For that reason they have to be considered First in each project phase.

Pillar 1: Tech Topic

Tech topics are often very complex and covered by tech specs and confusing terminology. I believe that behind each complex technology there is an easy story to tell that resonates with the target audience. Most of the time this story gets lost in translation, when different disciplines talk to each other. Since the content creation project as a whole is one huge ‘translation’ process, each stage adds a risk of ‘translation error’. All these errors, when added up, confuse the story, and loose the message you were trying to tell. To prevent this, it’s key to continuously reflect towards this pillar.

What to expect when this pillar isn’t covered properly?

Content is likely to get very technical with a fuzzy message

You will feel like you’re telling a story that isn’t really yours

You risk a long review process with a lot of confusing feedback

This will get worse when technical people get involved

Pillar 2: Tech Firm

Tech companies typically have a very small marketing team that is overloaded with projects. They are struggling to manage all that content and trying to make it effective.

Furthermore, these organisations often no longer see their own key strengths in their market as they’re too busy solving technical issues to get product to market. Did you know that often it takes years to bring a single product to market? When you spend so much time on solving issues, you can easily forget what you are actually good at, when talking to outsiders.

So in each phase it’s crucial to see how content fits in that bigger picture to create a consistent story. Furthermore, it’s crucial to make sure that small marketing teams can handle your creations and make effective use of them, without adding another pile of work on their desk.

What to expect when this pillar isn’t covered properly?

Content might not be rolled out effectively to market as originally intended

Even worse, content might never be used at all

Your content doesn’t reach its’ full potential

Getting follow up projects will be a challenge

the communication & decision making process is slow and complex.

Pillar 3: Target audience

Most people will consider this the most important pillar. I agree, but I also think it doesn’t come 1st. If you don’t understand pillars 1 and 2, there is nothing valuable to share with your audience.

Understanding the target audience is key to applying the right ‘translation’. Note there are many cases in which the audience might have a knowledge level above your own on this subject matter. Make sure to address your audience at the right level.

Furthermore, it’s crucial to know…..

  • Why would this tech change their life?
  • What language does the specific audience speak?
  • Where do we find them?
  • Which UX will be the most effective to them?

Pillar 4: Creative team

Finally, it is also important to be fully aware of your own strengths. What are you good at? What sets you apart form other creative teams or agencies? I believe you should always focus on your strong points. This will be the most effective for your client, but it will also help you to over-deliver and deliver in a time-effective manner.

What to expect when this pillar isn’t covered properly?

Do you sometimes feel that your client doesn’t really want to listen to your solutions?

Is it possible that you might have covered this pillar too early in the process?

Are you presenting what you can offer without really knowing your clients requirements yet?

Would you like to take your tech project to the next gear?

Plan a consultation with me, to discuss your project.

Through a web session you can reflect on one of your current or potential upcoming projects with me. I will help you to look at this project from your client’s organisation perspective .

Would you like to take your tech project to the next gear?

Plan a consultation with, to discuss your project.

Through a web session you can reflect on one of your current or potential upcoming projects with me. I will help you to look at this project from your client’s organisation perspective.

Download free guide

Why are briefs always so minimal? Why do clients always take a long time to respond?

I will share with you some worthwhile insights from your tech clients perspective.

What do they expect from an external agency and what you should do to prevent them to get frustrated.

Download the free guide.

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